All about cycling in the Netherlands
They are perhaps not entirely politically correct, but I found these amusing ads to promote cycling in the Netherlands in the 1980s. I even remembered seeing them on national television at the time.
After some investigations I found out all three were from 1985.
Apart from the use of stereotypes some things are striking:
These ads were by a –to me– unknown foundation in Amsterdam called “Stichting Fiets!” (bicycle Foundation!) I found very little information about this foundation. But one news article tells that this organization was founded in 1960 to promote cycling. They did that by advertising campaigns but also by lobbying for it in national politics.
I also found a 1970s poster and according to Wikipedia in 1987 Stichting Fiets! co-founded a new organization together with big organizations like ANWB and the Cyclists’ Union for the development of the now famous national long distance cycle routes. In 2004, after 44 years, the foundation announced a step back. They didn’t cease to exist, but since their tasks had been taken over by other organizations they were stopping their activities.