The Dutch cycle for any reason so of course also for their daily shopping.
All the things you need to make shopping by bike an attractive option are:
- a population that thinks cycling for every day activities is normal
- perfect infrastructure to safely cycle from your home to the shops
- good bicycles that are capable of transporting goods in an easy and safe way
- the opportunities to park your bicycle near the shops.
When parking your bike is not possible right in front of the shop (because that is in a pedestrian zone or because the number of parked bikes would be too high) cities created underground parking facilities. The two shown in the video are in the city centres of Tilburg and ‘s-Hertogenbosch. Both are guarded but free and for people who want to shop in the historic inner city.
I made this video on request. It was used at Velo-city Global in Vancouver on Friday 29th June last. In a double presentation “Cyclists are Customers Too: The Business Benefits of Being Bike-Friendly”, Johan Diepens used this video in his lecture called “Cycling Customers; A Myth or Reality?”. I think this video will also have answered that question.